Automobile World

Friday, November 10, 2006

Toyota to damp hot sales to keep Scion cool

Toyota to damp hot sales to keep Scion cool

By Gina Chon

The Wall Street Journal Europe

10 Nov 2006



Scion, Toyota Motor Corp.’s youth-focused small-car brand, has decided it is too hot for its own good. The brand is on track to beat its 150,000-car-a-year sales goal this year by 25,000 vehicles. That is a big reason why Toyota has surpassed... read more...

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