Svengali-like Dr Z — the unlikely star of Daimler’s TV ad campaign in US
Andrew Clark New York
The Guardian
31 Jul 2006
A balding, middle-aged businessman with a walrus moustache and a thick German accent makes for an unlikely television star. But DaimlerChrysler’s chairman, Dieter Zetsche, has gained cult status in America after opting to become the “face” of the... read more...
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