Automobile World

Monday, July 31, 2006

Svengali-like Dr Z — the unlikely star of Daimler’s TV ad campaign in US

Svengali-like Dr Z — the unlikely star of Daimler’s TV ad campaign in US
Andrew Clark New York
The Guardian
31 Jul 2006

A balding, middle-aged businessman with a walrus moustache and a thick German accent makes for an unlikely television star. But DaimlerChrysler’s chairman, Dieter Zetsche, has gained cult status in America after opting to become the “face” of the... read more...

0 Comments:

Post a Comment

<< Home